And we are half way …

Like every year and for every season, the fashion world turn around to see the NY Mercedes-Benz Fashion Week, now it is the turn for the Spring 2012 collection and it will take place at the Lincoln Center from September 8th to the 15th.

This time 99 designers will show their new collections, designers as: BCBGMaxazria, Tadashi Shoji, Nicole Miller, Charlotte Ronson, Rafael Cennamo, Vexiana, KDNY, Diane von Furtsenberg, Custo Barcelona, Carolina Herrera, Rebecca Mikoff, Vera Wang, Luca Luca, Michael Kors, Elie Tahari, Ralph Lauren and Norman Ambrose among others. From Argentina there will be a group that includes designers as: Cardon, Cora Groppo, Daniela Sartori, Desiderata, Mariana Dappiano y Min Agostini.

For first time, this year the show will present new designers as Candela, Falguni Peacock, Pink Tartan, Rafael Cennamo y VLOV among others. It is expected to receive more than 100,000 guests that will enjoy the show in the three catwalks and the special locations.

Now we are half way of the week, tomorrow it will be the turn of the Argentinean team, so here are some of the designers that already showed their collections:



Max Azria and his wife created the brand in 1991 the name comes from the French “bon chic, bon genre” which is a slang for “good style, good attitude”. The brand is a combination of the European sophistication and the American spirit. It includes evening dresses, swimwear, footwear, handbags watches and a ready-to-wear line.

In 2007 they created the BCBGMAXAZRIA RUNWAY and they launched it in the NY Fashion Week with a lot of success. Today they sell their collection in more than 595 boutiques and in various countries.


Tadashi Shoji is the founder and the designer of the collection. He born in Sendai, Japan and then he moved to Tokio to study arts. He participated in the modern art movement during the sixties in Japan. During that time, Tadashi moved to the US and the studied fashion design in Los Angeles, founding his real passion. He worked with Bill Whitten designing customs for Elton John, Stevie Wonder and The Jackson’s, among others. When he graduated in 1982, Tadashi found his own signature with originals and creative designs that are sold in the more important retail stores in the US and in some other international stores. In 2007 he created the Tadashi Shoji Runway collection that was very successful and featured him in the elegant and luxury market.


Raul Melgoza born in Los Angeles and studied fashion design in New York. He was nominated as the designer of the year and he was one of ten students chosen to debut in the Parsons Annual Benefit Dinner (an event where all the Fashion Industry attend). After that event, Sack’s Fifth Avenue asked Melgoza to display his collection at their stores. In 2005, he join the brand LUCA LUCA working with Luca Orlando. Currently, Melgoza is the Creative Director of the firm creating classic clothes for the women role in the society, each design is a paradigm of perfection and elegance.


She created her first dress when she was 7 years old. Then she studied in the Fashion Arts Institute in Chicago and sold his first collection of eight pieces to many stores in New York. From then, she has been growing designing different kind for clothes for women, babies, bicycles, sportswear, handbags, shoes and clothes for men. She is well known internationally, she had been in different TV shows and she has been judge in Project Runway and Design Star. Also she is a best seller writter with 5 books to date.


She is a fashion designer with modern ageless aesthetic; her designs are very feminine, sexy and refined. She had been influenced by the cinema, contemporary art, architecture of the 20th century and exotic cultures. Miller had a mixed education between the Rhode Island School of Design and the Ecole de la chamber Syndicate de la Couture Parisienne (her mother is French). Her style and technique is a mix of what she learned in both places. The nonconformist glamour of her designs is a favorite of many celebrities as: Angelina Jolie, Halle Barry y Eva Longoria, among others. Miller work is very visible in fashion magazines, internet and the more than 1,200 stores where her products are sold. Miller also participates in environment projects as Rocky Mountain Institute and Robert Kennedy Jr.’s Riverkeeper.


She born in London and grew up in New York. In 2000 she launched her first collection that had a lot of recognition and acceptance. In 2002 she opened her boutique in the NY area of Nolita. N 2009, Ronson and Aaron Nir create the brand Charlotte Ronson International and started to grow. She has been involved in a lot of collaborations with different artists, musicians and currently she is the face of the Sebastian’s product campaign. Some of the celebrities that like to use her designs are Nicole Richie, Lindsay Logan, Kate Moss and Beyonce among others. In 2008 she created an exclusive line for Urban Outfitters that was sold in more than 100 stores and on line.

If you want to know more about the shows, catwalks and all that is happening before, during and after the shows, visit the NY Fashion Week web page.

See you soon!


Don’t wait any more …

Today I am in a philosophic mood; you know that once in a while I start to talk about what I think instead of just fashion. So, everything started with something that I received on Facebook which I just loved an I want to share with you:


Don’t wait for time…Make it. Don’t wait for love…Feel it. Don’t wait for money…Earn it. Don’t wait for a path…Find it. Don’t wait for opportunity…Create it. Don’t go for less…Get the best. Don’t compare…Be unique. Don’t avoid failure…Use it. Don’t dwell on mistakes…Learn from them. Don’t back down…Go around. Don’t close your eyes…Open your mind. Don’t run from life…Embrace & enjoy it.


I just loved it! It makes me think about all the happy people that have been around me lately, that are not really that happy, they just hide all their issues putting them in a little box in the bottom of their head so they don’t have to think about it or getting worried, they just don’t want to stop enjoying their “happiness”.

Does this ring a bell? If it does, is because we all have that little box with issues, pending stuff, sadness and things that we don’t want to fix, we just think is better to put them away and keep on with our lives. The thing is… why do we do that? And I say we because I do that too, it is easier to hide the problems instead of face them. We procrastinate instead of act.

But, don’t you think it will be better to face our issues and just fix them? For me the summary of the paragraph at the beginning is: ¡stop waiting … act! Uf! That is difficult because we always have something pending that we just don’t do and we prefer to keep it that way: sewing a button from a shirt, clean your closet, that drawer in your desk, start doing exercise, keep your diet, organize that trip of your life, show your love to that special person … and we can go on an on with the list of things that we all just postpone, until that list become a problem because we get worried of not doing anything.

The worst thing is, that we all carry with our little box of issues everyday, is not that we can leave it at home, it’s part of us and we will not get rid of it until we do one thing: ACT and solve our issues. Easy don’t you think? But the question is … how????

What I can recommend you, and I am not trying to be a shrink, is to start writing the things that you want to do and you haven’t done, and all your issues, so you can really see the size of your problem. It is always better to see the things instead of having all flying in your head. Once you have your list, start fixing the easy things (like the button of your shirt) and then go to the more complicated, and if you just can’t see the solution ask for help: a friend, a shrink, a coach, whomever you think that can help you. Please just don’t postpone anything, try to give a solution to your entire list or at least set a time frame so you will have a goal not just a pending.
If you do that, then you will stop carrying that box of issues and you can start focusing more in your life. Do you think you can do that?

We can apply that philosophy to Image Consulting, I have clients that didn’t come for the consultancy before, because they were waiting to loose weight, but guess what? They never started any diet or did any exercise … so their goal became a frustration and at the end they were just postponing their aim of look better. They finally came to me when they accepted their body the way it was and stopped feeling guilty about not loosing weight. I helped them to enhance their image and they just felt better and lighter because with out loosing weight they lost a big pending in their lives. When you look in the outside great, you feel inside great and your self-steam increase automatically.

Any way, if in your agenda today is the task of see what does your box of issues have inside, do not leave that for tomorrow, do it today! Take the time to analyze what you have been postponing and ACT! Do it today, because tomorrow today will be yesterday! Wow that was too philosophic I guess! Je je

Remember that if you want to change or enhance your image and you want to learn what looks better on you, how to combine your clothes and spend less money buying only what fits you, here are two things that you can do: you can buy the guide to improve your style that you will find on the top of the blog in a section called “Ebook” or you can buy the Image Consulting services were we will find together what is better for your body and your personality.

And last but not least … please go back and read the paragraph that I include at the beginning and remember … don’t wait … act!!!

See you soon!


Design and social work

Yesterday I went to the catwalk of Benito Fernández (a very famous designer here in Argentina), he was celebrating his 25th anniversary as a designer and also he presented his new collection “Virgins 2012”. The collection was nice, but I think it is not very usable since all of it is 100% seeing through, which in real life is not that easy to use.

I was going to use in this post all the information of what I saw yesterday, but I changed my mind after what happened at the end of the show. When I was going out from the hotel were the show took place, there was a group of people, shouting, and showing big signs saying that Benito is exploiting his workers because he doesn’t hire them legally and he just have them working in clandestine places and in very bad conditions. It was quite shocking to pass from the glamour to the reality!
The worst thing is that accordingly to this article from “La Voz” the information is true, and not only he does it, also two of the most important Argentinean designers are exploiting people …

So … instead of jump to another topic, I decided to change my view and look for some designer who support his employees and care about them … and I found Martin Churba, the designer of the brand Tramando.

For those of you who have no idea who is he, here is a summary of his achievements. Churba created a brand called “Trosman” with Jessica Trosman and both make a big impact during the 90´s. In 2002, he split from Trosman and he created a brand on his own, “Tramando” that is based in strategic design and experimentation. His offices are in Recoleta (a fancy area here in Buenos Aires) in a huge old house that holds his factory and his main store to the public.

In 2004, he started a project with the Cooperative “La Juanita” in one of the poorest regions here in Buenos Aires called “La Matanza”. The objective of the project was to reactivate some machines, so unemployed people can start working again sewing clothes. Churba worked with them to see what can they do, and the decision was to design white coats, that end up being everything but white. They created amazing designs that became part of the Buenos Aires Fashion week of that year and then they keep designing many clothes that had been exported to Japan.

At the same time, Churba started working a group from Jujuy (a region of the North of Argentina), called the weavers from “La Red Puna” with whom he created innovative designs that are also exported to different countries.

The most important part of all the work that Churba does, is that he is not only giving jobs to many people, he is also paying even more than other designers (they say that they receive 5 times more). Churba believes that creativity is not related to socioeconomic level, it all depends of the personal abilities and the will to create that each individual has.
Today the designers of the cooperative are working in the creation of their own brand, of course with Churbas’ support.

As you can see, not every designer in this country is like Benito and company, there are some like Churba that really help others through work, dedication and of course a lot of creativity.

See you soon!


BAF Spring / Summer 2011

Last week, the Buenos Aires Fashion Week (BAF) took place having 26 designers who showed us their Spring/Summer 2011 collection. The main sponsor was “Paseo Alcorta” (a shopping mall here in Buenos Aires) that had a VIP lounge decorated with the protagonist of the event: denim.

The opening was in the shopping “Paseo Alcorta” and it was in charge of the designer Maria Cher, who made a great presentation. After that, almost all the other designers presented their collection at “La Rural” that had been the house of BAF week for the last ten years.

Among the designers that are not as commercial as Rapsodia, Wanama, Desiderata or Um (stores that are present in many shopping malls), these were my favorites:

Juana de Arco – as always, design full of color and fun.

Tramando – very original designs, showing the personal touch of Martin Churba (the designer).

Marcelo Serna – warm and light designs.

Evangelina Bomparola – a very feminine and colorful collection. I loved the dresses; I think they are very sexy.

Marian Dappiano – I think her proposal is different because of the way she applied colors in each design.

Maria Vazquez- beautiful dresses full of color and movements.

This year the event was different because some of the designers had their catwalk out from the main location of La Rural, and also for first time the brand Swatch had a catwalk. To be honest, it was not my favorite but I love the brand so I will not say anything else!

If you like to watch more about the event, visit the BAF web page where you will be able to see al the designers.

See you soon!


Spring 2011 color trends

As promised here are the trend colors for Spring 2011, this is for of all us who live in the south hemisphere. As I did in the last report, the information that I am going to present comes from Pantone, the color authority who base their information in the New York Fashion Week from September 9-12, 2010.

Women color trends

The exotic colors inspired in Africa, India, Peru and Turkey gives to the season an interesting mix of warm and cool colors where opposites and complementary colors are together to create an intense palette.

The colors are:

Honeysuckle (red pink) – vibrant color which gives to the season a festivity touch. It is ideal for cosmetics too.
Coral Rose – orange tone that takes us to faraway lands.
Beeswax (yellow) – came as Coral Rose it gives us a warm sensation that takes us to other places.
Peapod (yellow green) – gives an organic element that it goes perfectly with the spring.
Regatta (electric blue) – this will add a zest to any combination.
Blue Curacao (water blue) – resemble to tropical places.
Lavender – gives the romantic and sensual touch to the palette.

Additional to these season color trends, it is important to mention that the protagonist of the wardrobe this season will be the denim (jeans), which you can combine with any of the colors from the palette.


Men color trends

It is basically the same palette just adding three colors that will give a special touch for freshness to the palette.

Barberry (dark pink)
Firecracker (dark orange)
Turf Green (gray green)

See you soon!


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